That means when you send a holiday campaign there’s a very good chance your intended audience is going to look at it. Nobody Can Resist This Type of Direct MailĪlmost 80% of consumers sort through their mail as soon as they get it. Here are five holiday direct marketing ideas you should put into practice to get the most out of this year’s busy shopping season.ġ. And that’s a good thing because we’re going to help you achieve direct mail success this holiday season. Your sales expectations should be pretty high. When you throw in the fact that Americans are set to spend over $700 billion this holiday season-well, you can see where this is going. alone, direct mail generates a nearly 30% median ROI. Studies show it produces a high return on your investment.
Direct mail ideas professional#
To the professional marketer, however, it usually means taking advantage of a typically strong spending season by selling large quantities of your products or services.ĭirect mail is a great way to do that. Did you buy all the necessary gifts for your family and friends? Have you picked out a turkey or ham for the holiday dinner? Being ready for the holidays means different things for different people. When your customers know that a visit to your business means a cool environment, friendly reception, and perhaps a cool glass of lemonade if you want to go the extra mile, they will be much more likely to pay you a visit instead of relegating you to the “it's too hot, I'll go tomorrow” list.How many times have you been asked, “Are you ready for the holidays?” It’s a popular seasonal question without much direction. If you're sending a brochure, don't be afraid to dedicate a decent portion of your selling points for this feature. If you're fortunate enough to work in a location with excellent air conditioning, be sure to mention it in your direct-mail campaign. It's so abnormal that it can't help but stand out – and half of the battle in any advertising campaign is getting your audience to pay attention. Send your mailing list a winter-themed postcard or brochure adorned with the tag line, “Miss me yet?” The absurdity of a Christmas-style card arriving in the dead heat of summer is sure to be noticed by anyone receiving it. This might be an idea you would like to pursue if your direct-mail campaign is being launched to bring old or unresponsive customers back, again depending on the nature of your business and perhaps your location. You could go with the obvious “sun” shape, but try to get your creative juices flowing. They finally arrive at the mail, and among a few bills – electricity for the air conditioning, no doubt – and other standard, rectangular mail, a unique shape catches their eye. They also are a great opportunity to stand out – imagine your customer, making the seemingly short journey through the summer heat to their mailbox (or worse, driving to the post office).
Direct mail ideas crack#
Humor like this doesn't just show your fun side to your clients, if you can successfully make them crack a smile they'll remember you the next time they need your services.ĭirect-mail flyers die cut into specific designs can allow you and your customers to enjoy their more playful side and will prove to be a good time for all.
Insist that you sent them an ice cube to help them get through the summer day and that you sincerely hope it arrived with the note. On your brochure or postcard, include a graphic of some spilled water – in this case, melted ice. This is sure to get a laugh and a knowing nod from any client struggling to retain their sanity during the dry, hot months of the year. Try some of these direct-mail ideas to heat up sales this summer. So the summer heat has finally arrived, but instead of just having the regular old “summer sale” type direct-mail advertising campaign, why not spice things up this year and create a unique mailing that commands attention and adds a touch of cool to chill the summer heat.
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